Diego Bonnel holding a glass of red wine on a Tuscan terrace

Wine educator · Consultant · Storyteller

Good wine.
Great stories.
Better conversations.

Diego Bonnel taking tasting notes among oak barrels in a wine cellar

01Hi, I’m Diego

I connect wine and spirits to culture, travel and life.

Vinexplora is where two decades in the trade meet a simple belief: the best way to understand a bottle is through the story behind it. I teach, I consult, and I tell the stories that make wine feel less like a test and more like a conversation.

From family estates in Tuscany to spirit houses across Europe, my work is about translating expertise into something you can taste, remember and share.

WSET: Diploma in Wines
20 yrs: In the trade
14: Wine regions walked
400+: Tastings led

More about my work

02Mission, vision & values

Our Mission

My purpose is to uncover remarkable wines, curate them with discernment, and transform a lifelong passion and decades of international experience into knowledge and experiences that deepen appreciation, cultivate refinement, and contribute to human flourishing.

Our Vision · 2027–2030

Become the partner of choice of the main players of the wine and spirits industry in APAC.

Our Values

A company’s values define its relationship with the world and with others. Four essential elements characterize Vinexplora.

Kindness

It implies listening, respect, the absence of prejudices. Putting oneself in the shoes of the other is part of this value. It allows the other person to be put in a comfortable situation. Any new situation our clients and partners have to deal with carries with it a risk. However, here, it does not take place. There is no danger. But rather the creation of a safe space where everyone can be themselves and expose their questions or doubts.

Demand

Requirement is first and foremost focused on ourselves and the lessons and advice we can provide to our customers. This means that we are constantly on the lookout for information from markets, consumer trends and winemakers demands all over the world to integrate these evolutions into our thinking. Requirement also with regard to our students and our partner customers. We wish them professional success and we mobilize all means to actively participate in it.

Conviviality

Any new situation is faced without any stress. We are a resourceful company, accustomed to deal with demanding clients. We adapt to any situation with a positive spirit and the certainty that we can improve it in a good mood, and in an atmosphere of mutual trust and reliance.

Commitment

What is said is done. The announced objectives are met and the deadlines respected. To do this, the results to be achieved are carefully thought out and are defined after a long process of implementation and confrontation with possible obstacles. Realism and ambition are part of the context in which our commitments are determined.

03Wine Talks